![]() The Google Keyword Planner helps uncover keywords you may not have otherwise thought of, refine your keyword ideas list, and forecast performance. If you have a Google Ads account (with or without an active campaign), you can use Google’s Keyword Planner to search for keywords and view their average monthly search volumes. Are your competitors covering the lion’s share? Where can you focus your efforts to rank?ģ. Here, not only is it helpful to see the questions (and related questions) people are asking, but you can also take note of whose content Google uses to answer the questions. As you start clicking on and reading some answers, the list of questions will populate with even more suggestions. When you search for a keyword or question, Google will often display some “People also ask” questions. If you’re wondering what questions people are bringing to Google, you really don’t have to overthink it-just go to Google and experiment with some search terms. ![]() Experiment with different starter phrases to generate a solid list of questions to start answering.Ģ. Those aren’t random-they represent the common things people are looking for. Have you ever noticed Google trying to predict what you’re typing into the search bar? When you type part of a keyword phrase or question into the search engine, take note of the auto-complete suggestions. Here are a few other ways to use Google services for keyword research:ġ. Google Trends isn’t the only way to harness the power of Google for your keyword strategy. These features empower content creators to plan an effective content calendar and strategy, giving searchers the answers they’re looking for-when they’re looking for them.
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